Martian Labs is a member of the Albatross Ventures family and specializes in working with startups and growth-stage companies. I worked with the team prior to launch to create their visual identity.
The geometric design focuses on a simplified, perspective planet view. There’s representation in the concept, which can be viewed as Mars (red) = Martian Labs, Earth (dark blue) = competition, star (light blue) = clients. The overlap between planet and star symbolizes working with clients while the perspective view shows distance between Martian and competitors.
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